Google Ads
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses and advertisers to create and display ads on Google’s search results pages, as well as on Google’s extensive network of partner websites and platforms. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid for certain keywords and pay when users click on their ads.
What are the
Google Ads benefits?
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Fast results
Targeted traffic to your website from the first day your ad is launched. -
You only pay for the result
Google Ads PPC (Pay-Per-Click) system allows you to pay only for clicks on your ad. -
More leads
Advertising is shown only between your business keywords, so you can reach potential customers. -
Clear return on investment
Google Ads campaign statistics allow you to clearly measure your return on investment. -
Competitive advantage
With Google Ads, you outrank your competitors in Google search.
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100% control
Google Ads campaign budgets are easy to adjust and allocate. -
Remarketing
Google Ads helps us win back former website visitors. -
Conversion tracking
Tracking conversions makes it easy to measure the ROI of Google Ads advertising. -
Sales growth
You get more leads, which guarantees sales growth. -
Increased awareness
Being at the top of Google searches increases your company's visibility.
HOW DO WE WORK?
Google Ads Process
Strategy and objectives
First, we’ll work with you to identify your business goals and target audience. Then we’ll discuss which products or services we’ll promote and how we’ll do it. We will then develop a tailored Google Ads strategy to ensure the right advertising performance.
Creating ad campaigns
Knowing your specific business goals, we’ll create relevant campaigns, configure their settings and get them ready for use. If you don’t have a Google Ads account, we’ll set one up and share access.
Keyword and audience analysis
We’ll carry out a detailed keyword analysis to identify the most relevant search terms for your advertising campaign. We’ll also identify your target audience based on demographics, hobbies and interests. After the analyses, we’ll create ad groups for which we’ll start creating ads.
Competitor analysis
We will use our analytical tools to carry out a detailed competitor analysis to understand the competitive landscape and find where we can differentiate ourselves.
Landing page optimisation
We will optimise landing pages as needed to ensure the best possible user experience and engagement. Optimised pages lead to better conversion rates.
Ad creation
Knowing your specific keywords, your target audience, your location and your competitive environment, we’ll create unique text and image ads. Ads are designed to maximise user interest and engagement.
Installation of conversions
We will set up website conversion tracking through Google Tag Manager before we run the ad, so that we can accurately see the effectiveness of the ad based on e-commerce actions, enquiry completions, calls and other actions taken by potential customers. We’ll also make sure that Google Consent Mode V2 is properly implemented on your website. This analytics implementation will provide valuable insights for advertising optimisation.
8. Administration and optimisation
We will set up website conversion tracking through Google Tag Manager before we run the ad, so that we can accurately see the effectiveness of the ad based on e-commerce actions, enquiry completions, calls and other actions taken by potential customers. We’ll also make sure that Google Consent Mode V2 is properly implemented on your website. This analytics implementation will provide valuable insights for advertising optimisation.
FAQ
Frequently asked questions
about Google Ads
Google Ads works on a pay-per-click (PPC) model, where advertisers bid for certain keywords and pay when users click on their ads.
The cost of Google Ads is made up of two main parts – the advertising budget and the agency fee.
The advertising budget depends on the specifics of the business market and the company’s financial capacity. These funds are paid directly into your Google Ads account.
The agency fee is the amount of money a company pays to an agency to plan, manage and optimise Google Ads campaigns. This fee is paid for the work of specialists to ensure that the advertising budget is used efficiently and the best possible results are achieved
You can find out the exact cost of advertising by filling in the quote request.
Google Ads gives you instant visibility to a target audience actively searching for your products or services. It gives you control over your ad spend, detailed information on results and the flexibility to tailor your campaigns to your business objectives.
Conversion tracking makes it easy to see how many sales or enquiries you’ve received from Google Ads advertising and thus measure your return on investment.
Yes, we offer specific performance guarantees for all our services, based on each business’s individual goals and needs. Fill in the request for a quote and find out what results we can guarantee.
Yes, many businesses invest in SEO services to dominate Google search and run Google Ads in parallel to maximize their visibility and awareness. SEO also allows you to reduce the cost of Google Ads advertising.
Google Ads provides instant visibility through paid advertising, while organic SEO aims to improve your website’s ranking in unpaid (organic) search results. Both methods are valuable for different marketing objectives.
When we start working together, we sign an open-ended contract that can be easily terminated if the performance of our services is not satisfactory.
WHAT HAVE WE ACHIEVED?
Our Google Ads results
17.88x ROAS
Monthly results for the pet supplies e-shop.
1€ spent on advertising generates 17.88€ turnover.
Užklausa už 4.11€
Results for a timber retailer.
A new lead costs 4.11€
7.6x ROAS
Monthly results for the furniture e-shop.
1€ spent on advertising generates 7.6€ turnover.
Užklausa už 6.88€
Monthly results for a removals company.
New customer enquiry costs 6.88€.
Client reviews
“Manvi Media” and the always-enthusiastic Vilius with his team know how to make your business visible online. These guys work with creativity, smiles, and a clear goal – to deliver results. If you want your business to shine online, they definitely know how to make it happen!
We recommend them.
P.S. They really do a great job, and most importantly, they understand what they’re doing.
"We are very happy with the SEO services provided by this team! They have helped us to significantly increase the visibility of our website in search engines, which has directly contributed to an increase in traffic and sales. Everything was done in a timely manner, with a clear strategy and a regular reporting system. We recommend this SEO team to anyone who wants long-term results and quality!"
"We have been working with Vilius for half a year now and I am really happy with the results we have achieved both in SEO and Google advertising. He knows his job very well, meets the agreed deadlines, helps with various issues and communicates well. I really recommend this specialist :)"
"I recommend. The analysis of the problem, the methods of solution and the support in meeting the objectives were all excellent. Fast and continuous communication, discussion of results."
We were satisfied with the work done. Smooth communication, monthly reports on the work performed, clear explanations. We achieved the promised results within 6 months or even earlier. We recommend!
"100% recommendations, we are very satisfied with Google Ads and SEO results. Thank you!"
"Recommended! Explains everything clearly to those who don't understand 🙂 pleasant communication and fast service."
"We started working together quite recently, but Vilius is very communicative, persistent and helpful. Thank you for your help, best recommendations!"
"The best feedback: the order was fulfilled according to all deadlines, the communication was clear and smooth, the work was of high quality. Next time we will choose only you."
"We are satisfied! Vilius is fast and high quality, meets deadlines and is helpful."
"Very cool young man, prompt and high quality service. I recommend. He is a true expert in his field, he has greatly increased our company's visibility and turnover"
"I hired Manvi Media for work related to Google ADS, conversions, Google Analytics and Google Tag. The work was done quickly, professionally and to a high standard. Vilius is very knowledgeable in his field and knows what he is doing. I am very satisfied with the cooperation and I would definitely recommend him. Thank you!!"
"Since we started working with Manvi Media, we have received more calls from potential clients. I have a positive opinion of Vilius' work and recommend him as a reliable partner in your business."
"Quick and objective response to the task, pleasant and attentive communication, getting the job done faster than agreed. I recommend!"
"Excellent SEO optimisation, results went up at times when I started working with Willis. Lots of new keywords have been added that help bring traffic to the site!"
Overall, the work can be rated as very good – excellent communication, they take feedback into account, and I’m satisfied with the results.
Our Clients
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