Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform created by Google. It allows businesses and advertisers to create and display ads on Google search results pages, as well as on a wide network of Google partner websites and platforms. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords and pay when users click on their ads.

Google Ads

Reach your customers when
they need you most.

Benefits

What are the benefits of Google Ads?

Targeted traffic to your website from the first day of advertising.

The Google Ads PPC (Pay-Per-Click) system allows you to pay only for clicks on your ads.

Ads are only displayed among keywords related to your business, allowing you to reach more leads.

Google Ads campaign statistics allow you to clearly measure your return on investment.

With Google Ads, you can outrank your competitors in Google search results.

The budget for Google Ads advertising campaigns is easily adjustable and distributable.

With the help of Google Ads, we bring back former website visitors.

By tracking conversions, you can easily measure the return on investment of Google Ads advertising.

You get more potential customers, which guarantees sales growth.

By being at the top of Google search results, you increase your company’s visibility.

Process

Google Ads process

1. Strategy and goals

Strategy and goals

First, we will work with you to identify your business goals and target audience. Then we will discuss which products or services to advertise and how to do it. Next, we will develop a customized Google Ads strategy to ensure effective advertising.

2. Creation of advertising campaigns

Advertising campaign creation

Once we know your specific business goals, we will create appropriate advertising campaigns, configure their settings, and prepare them for use. If you do not have a Google Ads account, we will create one and share access with you.

3. Keyword and audience analysis

Keyword and audience analysis

Once we have prepared the advertising campaign, we will conduct a detailed keyword analysis to identify the most relevant search terms. We will also identify the target audience based on demographic indicators, hobbies, and interests. After completing the analysis, we will create ad groups for which we will begin creating ads.

4. Competitor analysis

Competitor analysis

Using our analysis tools, we will conduct a detailed competitor analysis to understand the competitive environment and identify areas where we can stand out.

5. Landing page optimisation

Landing page optimisation

We will optimize landing pages as needed to ensure the best possible user experience and engagement. Optimized pages lead to better conversion rates.

6. Ad creation

Ad creation

Knowing your specific keywords, target audience, location, and competitive environment, we will create unique text and image ads. Ads are designed to attract users’ attention and encourage engagement.

7. Conversion tracking setup

Conversion tracking setup

Before launching the ad, we will implement website conversion tracking via Google Tag Manager so that we can accurately see the effectiveness of the ad based on e-commerce actions, form submissions, calls, and other actions taken by potential customers. We will also ensure that Google Consent Mode V2 is properly implemented on the website. This analytics implementation will provide valuable insights for ad optimization.

8. Administration and optimisation

Administration and optimisation

Once the ads are launched, we will administer and continuously optimize them based on the conversions tracked. Every month, we will send you detailed reports on your advertising campaigns so that you can clearly see where your advertising budget was spent and what results were achieved. This will allow you to clearly see the effectiveness of our services and the return on your advertising investment.

1. Strategy and objectives

2. Creation of advertising campaigns

3. Keyword and audience analysis

4. Competitor analysis

5. Landing page optimisation

6. Ad creation

7. Conversion implementation

8. Administration and optimisation

1. Strategy and objectives

2. Creation of advertising campaigns

3. Keyword and audience analysis

4. Competitor analysis

5. Landing page optimisation

6. Ad creation

7. Conversion implementation

8. Administration and optimisation

Frequently asked questions

Do you have any questions? Our FAQ section provides quick answers to the most frequently asked questions.

How does Google Ads work?

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords and pay when users click on their ads.

How much does Google Ads advertising cost?

The cost of Google Ads consists of two main parts: the advertising budget and the agency fee. The advertising budget depends on the specifics of the business market and the company’s financial capabilities. These funds are paid directly into the Google Ads account. The agency fee is the amount that the company pays to the agency for planning, managing, and optimizing Google Ads campaigns. This fee is paid for the work of specialists to ensure the effective use of the advertising budget and the best possible results. You can find out the exact price of advertising by filling out a quote request.

Why should I use Google Ads advertising?

Google Ads provides instant visibility to your target audience who are actively searching for your products or services. It allows you to control your advertising costs, provides detailed information about your results, and allows you to flexibly tailor your campaigns to your business goals.

How is the return on investment for Google Ads measured?

With conversion tracking, you can easily see how much sales revenue or inquiries you have received from Google Ads advertising and thus measure your return on investment.

Do you provide any guarantees for the results?

Yes, we provide specific results guarantees for all our services based on the individual goals and needs of each business. Fill out a quote request and find out what results we can guarantee for you.

Can I run Google Ads alongside SEO services?

Yes, many companies invest in SEO services and run Google Ads campaigns to dominate Google search results and maximize their visibility and brand awareness. SEO also helps reduce Google Ads advertising costs.

What is the difference between Google Ads advertising and SEO services?

Google Ads provides instant visibility through paid advertising, while organic SEO aims to improve a website’s ranking in unpaid (organic) search results. Both methods are valuable for achieving different marketing goals.

Do I need to sign a long-term Google Ads service agreement?

When starting cooperation, we sign an open-ended contract that can be easily terminated if the effectiveness of the services provided is unsatisfactory.